Weekly Leadership Series: Start with Why

What do you believe?

The answer to that question has more to do with your organization’s success than you might think. Author Simon Sinek said as much in his classic book Start with Why when he shared, “People don’t buy what you do, they buy why you do it.”

Why should a customer buy your products or services when there are others that could meet their needs? There may be many reasons, but the customers who keep coming back are most likely the ones who recognize something special about your belief system. Working with you is simply an extension of who they are.

You don’t need to sell something fancy to believe something inspiring, but your sense of purpose should connect to a human need. Everyone desires health, happiness, security, quality relationships and hope in the future. The solutions to those needs can come in many different forms. When we believe in the “why” behind our products and services, we inspire others along the way… and that makes all the difference.

Key Takeaway: What the organization provides should be an extension of who their people are.