Communication Essentials Video 2: Begin With the Outcome in Mind

Video 2: Begin With the Outcome in Mind – 2 min

Poorly planned communication can lead to very unpredictable results!

Sometimes things works out fine. Sometimes it creates confusion. Sometimes it creates misunderstanding and conflict.

Effective communicators take the opportunity ahead of time to determine:

  • Purpose – Why do I need to communicate?
  • Desired Outcome – What is the desired outcome of the communication?
  • Content – What information must be included in the message to accomplish the desired outcome?

Pre-planning the message doesn’t need to take long – just taking 1-2 minutes ahead of time can make it much more likely to accomplish the desired outcome.

Key Takeaway: Effective communicators identify the desired outcome of their message ahead of time, as well as the critical information that must be included in the message itself.

Video 2 Question:

Think of an important message you need to communicate in the next week.

What is your desired outcome for the communication and what information must you include in order to achieve that objective?

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