Real Leadership Sketches

April 29, 2013

By now there’s a good chance you’ve seen Dove’s latest ad campaign Real Beauty Sketches. Many of my female friends posted the link to the video below on Facebook, so I finally checked it out. I even shared it myself. Not wanting to get into a discussion on body image, I applauded the merits of a counter-cultural marketing strategy – one that emphasized that the consumer is already good enough just the way they are instead of fatally flawed unless they buy (and then continue to buy) the product.

It wasn’t until a recent comment by Michael Hyatt that I realized the significance this message has for leadership.

It’s been said that the most important attribute a new or inexperienced leader needs is confidence. Many of the people around us are committed, competent, hard-working and intelligent. But that’s not how many of them see themselves.

Where does confidence come from? In their Real Beauty Sketches campaign, Dove went to great creative lengths to communicate to their customers that they are in fact much better than they perceived themselves to be. How often do we communicate the same to those we lead?

This goes beyond simply believing the best, as powerful as that can be. We owe it to those around us to give a voice to their strengths and their potential.

So someone goes into a new project thinking, “I’m not sure that I can.” Then an experienced leader comes alongside and says, “I think you can and here’s why ________. And I’ll be there to help you.” Imagine the difference in performance outcome, growth and future potential.

The people we lead are better than they think. It’s up to us to show them – and then to walk with them.

Nathan Magnuson is a leadership consultant, coach, trainer and thought leader.  Receive his ebook Trusted Leadership Advisor by subscribing to his website or   follow him on Twitter.



Trackbacks and Pingbacks:

  1. penis traction - May 9, 2013

    penis traction…

    Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between usability and visual appearance. I must say you have done a very good job with this. Additiona…

  2. louis vuitton paris - June 8, 2013

    louis vuitton paris…

    Hey, thanks for the blog article.Really looking forward to read more. Will read on……

  3. wQAaliZy - June 8, 2013



  4. birkenstock canada outlet - July 6, 2013

    birkenstock canada outlet…

    Author Articles written very well. Content is very exciting.Have “health shoe king,” said the Birkenstock is a world-renowned German origin slipper brand, founded in 1774 in Germany, dating back over two hundred years of shoe-making history. The bran…

  5. email hosting - July 31, 2013

    Recommeneded internet sites…

    The following are some within the web pages we endorse for our website visitors…

  6. mouse click the next page - August 4, 2013

    Recommeneded online websites

    Right here are some for the sites we advise for our guests

  7. mouse click the next document - August 4, 2013

    Weblogs ou ought to be reading through

    Here is known as a Great Weblog You can Get Exciting that we Motivate You

  8. mouse click the up coming document - August 4, 2013

    Quickest tactic to burn belly excess fat swiftly

    Every the moment inside a when we decide for weblogs that we study. Outlined underneath are classified as the most current web pages that we decide for

  9. mouse click the up coming article - August 4, 2013

    Worldwide Site traffic Machine assessment

    be sure to pay a visit to the internet pages we stick to, such as this a single certain, because it signifies our picks from the internet

  10. mouse click the up coming website page - August 4, 2013

    Examine was captivating, stay in touch

    make sure you pay a visit to the web pages we go along with, including this a single, due to the fact it signifies our picks from your world-wide-web

  11. our website - August 4, 2013

    Weblogs ou must be looking through

    The following may be a captivating Blog You can actually Identify handy that we Motivate You to discover

  12. please click the up coming document - August 4, 2013

    Gems type the on-line world

    highly very few internet sites that take place for being thorough beneath, from our point of view are unquestionably properly value looking at

  13. please click the following webpage - August 4, 2013

    Weblogs ou have to be looking at

    Here may be a unique Blog page You might Find effective that we Persuade You to discover

  14. Read More - August 4, 2013

    Cambridgeshire wedding ceremony photographer

    an example of our people a brief even when in the past advocated the next blog

  15. please click the next site - August 4, 2013

    Internet Post

    The knowledge talked about inside post are some of the best readily available

  16. Read More Here - August 4, 2013

    One-way links

    Internet websites of desire we’ve a backlink to

  17. Read More Listed here - August 4, 2013

    Swiftest process to melt away belly unwanted fat fast

    Every as soon as within a once we opt for weblogs that we study. Detailed underneath are classified as the most active web pages that we opt for

  18. Read This method - August 4, 2013

    Blogs ou need to be reading through

    Listed here is actually a captivating Weblog You can actually Locate handy that we Persuade You to determine

  19. Read More On this page - August 4, 2013

    Wonderful internet websites

    we came throughout a fantastic website which you can relish. Require a look if you need

  20. Recommended Studying - August 4, 2013


    Online websites of interest now we have a link to

  21. Read the Full Post - August 4, 2013

    Fascinating websites

    we arrived throughout a trendy web page which you might love. Require a look if you’d like

  22. Recommended Site - August 4, 2013

    Dreary Day

    It absolutely was a dreary day below now, so I just took to messing approximately online and identified

  23. related web page - August 4, 2013

    Brilliant web pages

    enough time to go through or check out the written content or web pages we’ve got connected to below the

  24. relevant internet site - August 4, 2013

    Online sites we Like

    Nearly every once in a very even when we prefer weblogs that we read through. Listed down below will be the hottest online sites that we determine

  25. similar web site - August 4, 2013

    Recommeneded websites

    Here are some belonging to the online sites we encourage for our readers

  26. simply click the following article - August 4, 2013

    You must examine this out

    Webpages of fascination now we have a website link to

  27. simply click the next website page - August 4, 2013

    Spectacular web site

    The facts talked about in the article really are a several with the very ideal available

  28. source - August 5, 2013

    Gems variety the internet

    really several web pages that transpire for being detailed underneath, from our point of view are without doubt very well well worth trying out

  29. Suggested Studying - August 5, 2013

    Dreary Day

    It absolutely was a dreary day listed here at present, so I just took to messing about on the internet and located

  30. supplemental resources - August 5, 2013

    Amazing internet websites

    we arrived across a cool webpage which you could possibly enjoy. Get a glance if you need

  31. relevant web page - August 5, 2013

    Weblogs ou ought to be browsing

    Below is actually a engaging Blog You can Discover handy that we Persuade You to view

  32. Recommended Webpage - August 5, 2013


    verify down below, are some totally unrelated website pages to ours, yet, there’re most dependable resources that we use

  33. relevant web site - August 5, 2013

    On the internet Posting

    The knowledge brought up in the posting are a few of the greatest out there

  34. mouse click the following internet site - August 5, 2013

    Go through was engaging, remain in touch

    please go to the sites we comply with, which include this 1, because it signifies our picks within the world-wide-web

  35. mouse click the next web site - August 5, 2013

    Impressive site

    The facts described within the submit are a very few on the very ideal available

  36. similar web page - August 5, 2013

    Outstanding online site

    constantly an enormous enthusiast of linking to bloggers that I love but do not receive a lots of link really enjoy from

  37. next page - August 5, 2013

    Trendy online websites

    we arrived throughout a awesome web-site that you simply might possibly enjoy. Get a look if you need

  38. please click the next post - August 5, 2013


    verify under, are some 100 % unrelated web sites to ours, in spite of this, there’re most honest sources that we use