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How do you get your big idea across in the age of information? A quick keyword search can provide anyone with much more data than they could ever hope to use. What’s the secret to getting your idea past all the clutter and into the land of reality?

It’s been well over a decade since Malcolm Gladwell published his bestseller The Tipping Point. In it, he explains that it’s not the quality of the idea itself, but the quality of three key ingredients that cause the idea to tip. If you haven’t read the book, below are the items (hint: they’re people) as well as a few strategies to employ.

Idea Light Bulb

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