What’s the craziest basketball shot you’ve ever made? Multiply that by 100 and you’ve got Cory Cotton, one of the members of the YouTube sensation Dude Perfect. Perhaps you’ve been mesmerized by their trick basketball shots from airplanes, water towers, football stadiums, trains or cars. Or perhaps you’ve seen their brand featured on ESPN, Yahoo! or various daytime or late night talk shows. The simple truth is that Dude Perfect has inspired millions of people with their crazy shots, enthusiasm, and Go Big philosophy.
But it wasn’t enough to just build a business based off crazy basketball shots. Cory Cotton took things a step further by putting the group’s contagious philosophy on basketball – and life – into a book: Go Big: Make Your Shot Count in the Connected World. In it, Cotton shares not only how the group capitalized on social media to become YouTube’s 3rd largest sports channel, but also how the average person can go big in their own life. Here are a handful of Cotton’s (and Dude Perfect’s) principles for going big: