Archives For Dude Perfect

My favorite time to catch up on my reading is during long road trips with audiobooks. The second is holidays and vacations. The time away from work helps me sharpen the saw by considering new ideas I might not encounter during my regular routine.

As the Christmas holiday season arrives, I’d like to share a few book recommendations in case you find some down time and want to expand your leadership thinking.

Reading Holidays Continue Reading…

What’s the craziest basketball shot you’ve ever made? Multiply that by 100 and you’ve got Cory Cotton, one of the members of the YouTube sensation Dude Perfect. Perhaps you’ve been mesmerized by their trick basketball shots from airplanes, water towers, football stadiums, trains or cars. Or perhaps you’ve seen their brand featured on ESPN, Yahoo! or various daytime or late night talk shows. The simple truth is that Dude Perfect has inspired millions of people with their crazy shots, enthusiasm, and Go Big philosophy.

Dude Perfect1

But it wasn’t enough to just build a business based off crazy basketball shots. Cory Cotton took things a step further by putting the group’s contagious philosophy on basketball – and life – into a book: Go Big: Make Your Shot Count in the Connected World. In it, Cotton shares not only how the group capitalized on social media to become YouTube’s 3rd largest sports channel, but also how the average person can go big in their own life. Here are a handful of Cotton’s (and Dude Perfect’s) principles for going big:

Continue Reading…